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Thursday, November 8, 2012

Getting Traffic 108 - Adding Meta Tags To Your Blog

What are Meta tags and why are they important to my blog?  A meta tag is a tag in your html that tells search engines and visitors about your site.  It contains a site description, keywords, and an author name.  These are hugely important if you want to see some good organic search engine traffic to your site.  The neat thing is, even if you know very little about coding, these tags are very simple to place in your site, especially with this easy step by step tutorial to guide you.

1) Log into your blogger dashboard and go to Template from the drop down menu.

2) Next you'll go below your 'live on blog' preview and click 'Edit html'.  A warning will pop up.  Click 'Proceed'.

3) On the left of the edit html box you'll want to click 'Expand Widget Templates.'

4) Hit ctrl+f on the keyboard to bring up the search function, and type in: include data='blog'
it should be near the top of the template.

5) Copy this code and paste it in directly after the above code you just found, as shown in the picture below.

<meta content='DESCRIPTION HERE' name='description'/>
<meta content='KEYWORDS HERE' name='keywords'/>
<meta content='AUTHOR NAME HERE' name='author'/>


6) Now comes the fun part.  Those words in red that you pasted in are the words you'll replace.  You can see that for this example I've already replaced some of them in the highlighted text in the image above.

  • <meta content='DESCRIPTION HERE' name='description'/>
    • For 'DESCRIPTION HERE' you'll erase that text and put in your blog's description.  This should be a short once sentence summary of what your blog is about.  Do not just fill this space with keywords or you could get penalized by search engines.
  • <meta content='KEYWORDS HERE' name='keywords'/>
    •  For 'KEYWORDS HERE' you'll need to go to the Google Keyword Tool and search for relevant, low competition, high monthly search results keywords to put into your description, separated by a comma.  Be sure to scroll down and then check the box on the left hand side that says 'Exact' so that you can get exact matches rather than broad.  Sort by global monthly searches, and then pick low or medium competition keywords or phrases out of those.


  • <meta content='AUTHOR NAME HERE' name='author'/>
    • This one is pretty self explanatory.  In 'AUTHOR NAME HERE' input your author name.

7) When you're all done you'll want to click 'Save Template'.  If you did everything right, the template will save with no error, and your blog will now be set up with meta tags and will be ready to start receiving organic search engine traffic.

Questions?  Comments?  Let us know in a comment below!  We love to hear what you think!  Also don't forget to subscribe, and share if you liked this tutorial!

4 comments:

wow interesting and informative, bookmarking this to refer to later.

Glad it will be of use to you!

Just to update the post: If you're having issues with the XML where it says there's some sort of error, try replacing the ' with " in the new meta tag code you've just added.

The ultimate goal of any website or blog is to attract traffic to the site and earn maximum profits by bringing the website in the top search pages. hanks for great information you write it very clean.
website design

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