Platforms 203 - Platform Showdown: Tumblr, Blogger and WordPress

This guest post is by Anny Solway of themefuse.

Blogging for marketing purposes—or just to build an online following for vanity’s sake—is one of the most popular things going. When you’re trying to reach out to an audience, however, it’s important that you’re using a platform that makes it possible to reach the broadest possible cross-section of users. Which platform should you use? Numbers always give the best insight where questions such as these are concerned.

Unique Visitors

According to numbers compiled by Compete.com, WordPress is still the place to be if you want the most unique visitors. In fact, compared to the competition, there’s really no question in this regard. From September 2009 through September 2011, WordPress hovered around a whopping 30,000,000 unique visitors per month.

Compare that to Blogger and Tumblr. During the same period, Tumblr did see some impressive growth, moving from less than 5,000,000 unique visitors per month to over 15,000,000 by the end of the period. Blogger did almost the opposite, plunging from more than 10,000,000 unique visitors per month to just over the 5,000,000 by the end of the measurement period.

What should you take from this? WordPress is still the dominant site for unique visitors and hasn’t slowed at all over the two-year measurement period. Tumblr seems to be displacing Blogger, but there’s really no comparison between Blogger and Tumblr and WordPress where unique visitors are concerned.

Don’t Get Too Comfortable

There’s one other site that isn’t figured into the numbers given above. Compete.com did the same study, starting in January of 2010 and ending in January of 2012. When they included BlogSpot in the numbers, a very different picture is painted. During the time period measured, BlogSpot hovered around the 60,000,000 unique visitors per month mark, sometimes exceeding 70,000,000 unique visitors per month. The growth rate of BlogSpot is a nice, slow rise in numbers, while Tumblr has grown very quickly and WordPress has held its own, but stayed mostly horizontal in terms of movement.

 

Friends Who Hang Around for a While

So, you get your visitors in terms of unique hits but are they interested enough to stick around for a while. If you’re on Tumblr, the answer is yes. During the 2010-2012 measurement period, Tumblr lead the pack in terms of how long visitors stuck around at the sites that they visited, and they did it handily.

Know Your Audience

Right now, the biggest thing in connecting over the Internet is social networking. Tumblr has a lot going for it in this regard. The site allows people to cross-post and cross-tag content, allowing them to find it more easily, even if that content didn’t originate on a blog that they read regularly.

The numbers, in this regard, are telling. The same source pegs Tumblr's attention numbers over the course of 2009-2011 far surpassing those eon the other sites and, in fact, WordPress and Blogger are both falling in this regard.

At the same time, Tumblr is utterly destroying its competition in terms of the number of pages that people view on their site. People visiting Blogger and WordPress viewed around 200,000,000 pages on WordPress, which lead Blogger by approximately 50%. Compare that to Tumblr, where people were viewing as much as 1.5 billion pages at points during that same time period. In addition to this, Tumblr has seen almost completely vertical movement, while the other two competing sites have seen a very gradual, downward slope in this regard.

The Takeaway

Tumblr is taking off, the numbers demonstrate this clearly. If you want unique visitors, however, head over to WordPress. Just don’t expect them to hang around for nearly as long as they will on Tumblr.

BlogSpot has impressive visitor numbers, but hasn’t shown the same explosive growth the Tumblr has demonstrated. For that reason, you might want to stick with BlogSpot if you have it, but consider adding a Tumblr blog to the mix if you want to get in on the next big thing.

Blogger lags far behind in most categories. The site is well known and has impressive numbers, of course, but all things are relative with numbers and Bloggers numbers are relatively unimpressive where most of the measures discussed in this post are concerned.

Social networking may be dominant right now, but Tumblr’s format lends itself well to keeping the best of the newsfeed idea while making it more substantive, but not as long-winded and sometimes tedious as WordPress blogs can be. Many WordPress templates, even professional ones, are still based around the basic blogging model that this content management system started out with. Short, snappy blog posts that can be tailored to a niche and gain a great many followers characterize the Tumblr format at present, and that formula seems to be working very well.

Questions?  Comments?  Drop them in the comment box below!  Don't forget to share us with your friends.

Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress themes, that can be used out of the box. She loves to share blogging and technology  tips.

If you'd like to read more about starting a blog, check out our post Starting A Blog 101.

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Getting Traffic 106 - How To Scare Away All Your Visitors

So I'll bet you're wondering why you'd want to scare away all of your visitors, right?  Well, no, you probably aren't, and there's no good reason to want to.  You want them to come in, relax, and stay a while.  Let's have a gander at some things we shouldn't do then if we want to keep our readers.

1) Pop-ups

Pop up ads are like shoving a blood-sucking vampire into the face of someone who's just walked in your door.  Even if the pop-up is just asking visitors to subscribe, they are an irritation that will make visitors not want to come back.  Who wants to close out a popup every time they visit your blog?

2) Ad Viruses

For this one lets think back to websites like surfthechannel (if you ever went there).  Surfthechannel was a website that let you watch TV and movies for free.  The issue: they sold advertising space to people who were lacing their ads with viruses.  So every time a visitor went into the site and the advertisement loaded, a virus was downloaded to the user's computer.  Lesson for bloggers: Be careful of who your ad space goes to.  Google Adsense and Chikita are two good advertising companies you can trust, but you will need to be wary if you sell ad space to individuals.

3) Linking to Questionable Sites

This is almost the same as point number two.  Be sure that if you link to another website or article in a post that you thoroughly check the site out to make sure that a) they aren't fraudulent, b) their site doesn't have any viruses c) the ads on their site don't have any viruses.  If you send people to sites that are fraudulent or give them viruses, they're not going to come back to see where else you might send them.

4) Lack of Content

We've talked about what a lack of content can do to your site before... it can kill it, and let's face it, who wants to walk in on a murder scene?  People are visiting your site looking for good content, and probably lots of it.  If they come in and see only a few posts, they're going to hit the back button.

5) Trying to Sell Something That Looks Fraudulent

How many of you have stumbled across a site that looks crisp and clean, but the only thing on the site is an attempt to sell you somebody's secret way to make millions of dollars?  People are generally very quick to back away from anything that looks too good to be true.  Lesson:  If you're selling something legitimate, then don't oversell your product, and sell it through a legitimate selling platform like Amazon or Zazzle.

6) Websites That Aren't User-Friendly

The basic concept of web design is that your website needs to be user friendly and be easy to navigate.  People should be able to find what they need in just a few clicks.  If you frustrate your visitors by writing information they can't even navigate to, then they won't be coming back.

7) Music

Back in the early days of the internet, somebody somewhere thought it would be a cute idea to put music on their website so that people could listen to that cute little song that made you think of kittens while you browsed their page.  And then someone thought that they should put heavy metal on their goth site, and another person wanted music on their site too.  But what if your visitors don't want to hear the type of music you stuck on your site?  What if they're sitting in bed in the middle of the night next to a sleeping spouse, and your page starts blaring death metal at top volume unexpectedly?  Music on your site: don't do it!

8) Profane Content

Ok, so maybe you have a site dedicated to obscene photos or language.  If so, then ignore this point.  But if you're a regular blogger like most of us are, then keep in mind that the average user doesn't want to see obscene pictures or bad language (and neither do most advertising companies like Adsense or Chikita).  Be careful, you may not be cursing or posting bad pictures, but what about your advertisers?  This is the same as advertisers putting viruses in their ads.  You have to be wary of what ads are going on your site, or you may come in one day to see a naked pic of some guy or girl there in your sidebar or between your posts.

9) Loud Advertisements

It seems that somehow we keep coming back around to advertisements on your blog.  Some of the ads I hate the most are the ones that are a video that starts playing a few seconds after you enter a site.  This goes right with point 7.  If visitors don't want automatic music on a site, they don't want noisy ads either.

While I'm sure there are a lot more things that webmasters can do to scare away all of their visitors, these are some of the top ways to get the job done.  What do you think?  What are some things that chase you away from a website?  Let us know in a comment below, and don't forget to subscribe for more great tips on building your blog!

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Monetizing 103 - Amazon Associates

So what exactly is Amazon Associates, and how can it help me make money with my blog?  Well if you've ever heard the adage that you can't put all your eggs in one basket, then you'll be familiar with the concept of spreading your earnings around.  Yes, Adsense can make you some money, but there are other ways that are equally as important, and just as easy to use!  Enter Amazon Associates, the tool that lets you advertise specific products on your blog, and then gives you a cut of the profits when someone buys that product you've shown them.

So how do we use Amazon Associates?  First you'll need to have an Amazon account, and you'll also need to sign up for an associates account HERE.

Ok, so you've got an associates account, and let's say you've got a video game review blog.  Perhaps you've just written a post reviewing The New Super Mario Bros for Wii, and you've given it an excellent review.  This would be a great time to put a link to the game for sale on Amazon at the end of your post since you're basically recommending that people buy this game.

1) Log in to your Amazon account.

2) Find the game (or product) you'd like to link to.

3) At the top of your Amazon page there should be a gray associates toolbar with a link on the left that says, "Link to this page."  Click it.

4) When you click on "Link to this page" it should bring up a window like the one below.  You can customize the way the image will look and act with this box.  I generally set the color of the link to whatever my blog uses (in this case orange), I use no border, and I have it open the link in a new window so that in one window they are staying on my blog.

5) When you're done, you'll want to select and copy the code at the bottom of this box.

6) Then go back to your blog post, click on the "Edit HTML" tab if you're in Blogger, and paste the code in. Then you can go back to the "Compose" Tab to view the way it will look.

7) When all is said and done, you'll have an image and link to the product that looks like this:

8) When people click on your little widget you've just created from Amazon Associates, and buy the product, you get a percent.  All in all a great little tool that is very easy to use to make some money on your blog.

Don't forget to comment and subscribe, for more great tips and tutorials for building your blog!

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Building Your Blog 401 - Installing XML Templates

So you might be asking yourself, what the heck is an XML template?  First off, a template is how a blog is set up and how it looks.  Blogger gives you many excellent templates to work with.  An XML template is a specific type of template you can download outside of blogger, and then install in your own blog.  Hot Shot Blogger uses a modified XML template, but we'll go into modifying your XML template in a later post.

1) For now head over to FThemes and check out their wide array of free XML templates.  When you see one you like, download it to your desktop and then come back to your Blogger account.  (Note, only buy the theme if you want it without links back to Fthemes at the bottom, and only after you've tried it on your blog and are satisfied with it.  Otherwise the themes are free).

2) Next you'll want to click Design (or click the design tab) of your blog.  From there click: Edit Html.  This will bring you to a place with a lot of code you probably want nothing to do with unless you have coding experience.

3) If you've got a pretty cool template you've already made changes to that you might want back later, now would be a good time to back that up.  You can do that by clicking the 'Download Full Template' link near the top of the page.  Be sure to save it where you can find it later.

4) To get your new XML template into your blog, click the 'Browse' button, find the new template you saved to your desktop, and then click upload.  When this is done, be sure to scroll to the bottom of the edit html design area and click 'Save Template.'

Now you can go take a look at your blog.  There may be some things you'd like to change in the XML template you just downloaded, but we'll cover editing the XML template in a later post.


Do you know of some great free sites for Blogger XML templates?  Drop us a link in a comment below!

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Design Concepts 305 - Lessons In Minimalism

Minimalism: "design or style in which the simplest and fewest elements are used to create the maximum effect." This is the definition that dictionary.com gives us.  Some might say that to be minimalist is to be plain, but I say it's a path directly to usability.  And who says minimalism has to be boring anyway?

What I have here for you is a study in minimalist blogs.  By studying some of the more awesome minimalist designs out there on the web today, we can perhaps begin to understand what this style is about and how we can use it to our advantage in our own blogs.

1)  First take a look at Castles In The Air.  This blog looks crisp and clean, and by using fewer elements such as widgets, this blog author has emphasized her posts and bio.  The title and bio picture are crisp and colorful, giving life to the blog, and photos used in the posts bring color and life to it as well.  While there are less elements, the post area is still defined from the sidebar area with shadows, and the blog still looks like a fun read.

2) Next check out Quality Peoples.  For such a simplistic blog layout, it sure does have a lot of spirit, defined by the photos and videos within that make up the content of this blog.  The photos, while colorful, all have the same 'washed out' feel to them, bringing unity to the blog along with the washed out background image.  The floating sidebar is also a nice touch, and the second I saw this blog, I knew it had to go on the list.

3) Becoming Minimalist is one of those ultra minimalist blogs where not even the sidebar is well defined, and yet the design still works wonderfully.  Pages are displayed in the sidebar rather than as tabs, and when you have virtually nothing else in the sidebar, the pages become easy to find and use.  With designs like this there is still plenty of room to display one or two ads in the sidebar without cluttering up the design.

4) Be More With Less has page tabs at the top of the page in a bold font which draws attention to them. The banner fits perfectly with the color scheme and topic of the blog, and there is still room in the sidebar for a search field, subscribe buttons, an advertisement for their book, categories, and popular posts.

5) Minimal Student uses color and a hand drawn theme to define their blog and make it stand out from the rest.  Their hand drawn feel gives this minimalist blog some personality and life.

6) I love the color use on Momentum Gathering.  Sometimes a minimalist blog can start to feel flat if there is nothing to define it's personality, but the folks over at Momentum Gathering have spiced it up with bright, fun colors.  Even the subscribe buttons are bright and fun!

In summary, the three things I'd like you to take away from this post are:

1) Minimalistic designs can allow you to draw attention to the more important aspects of your blog, such as the posts.

2) Minimalism doesn't have to be boring, and in fact can be savvy, colorful, and exciting.

3) Minimalistic designs can entice readers to come in and stay awhile because the blog feels crisp, clean, and useable.

Even if you don't have or don't want to have a minimalistic design, you can learn how to pair down your blog a little to have less of the non-essentials, allowing you to make your posts or important info more prominent.

To learn more about making your blog look great, check out some of our other articles!

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Getting Traffic 202 - Monitoring Traffic With Analytics

So you've got some traffic coming to your blog... you think.  How can you be sure?

Well, aside from using the 'monetize' tab on blogger to see how many page impressions you have, you can sign up for a Google Analytics account and set it up so Google Analytics will monitor all sorts of information about your blog such as: How many visitors per day, visitor trends, what countries visitors come from, how long visitors stay on your site, where online the traffic is coming from, etc.  This is all free and easy to use, and the Analytics site has all the tutorials you can dream of on how to set things up.

Note: If you're using the updated Blogger interface, then Analytics is already built into all of your blogs, and you need only to click 'Stats' in the dashboard.  For now though I'm sticking with the old blogger interface because I feel like it navigates better, and the old interface is what my tutorials are based off of.

Check out our other great articles by clicking the category tabs at the top of the page!

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Building Your Blog 102 - Spice It Up!

Blah blah blah... BLAM!  Blah blah blah... KABAM!

Don't let your blog be all... blah blah blah... blah.  Your visitors may come once and never come again.  Instead spice it up a little.  Don't know how?  Well aren't you in luck, because I'm here to teach you!

Four ways to spice up your posts:

1) Original Content

Yes, odds are everything you can think of is on the internet now.  So your job is to put it out there in a new and exciting way that nobody has done before, or at the very least, do it in the best way so that people will be drawn to your site instead of somebody else's.  Don't just copy other people's dog training tutorials... make your own and make them innovative if you're going to put out a dog training blog.  Get people talking about your blog because it has the best and most interesting content around!

2) Text

You might want to spice up your blog by using bold, italics, and different font colors.  Just be careful and don't over-do it.  The concept behind using these devices is to make important or unusual information stand out from all the rest.  Look at the numbered section headings in this article for example: they're all bold.  Not only does this break up the plain text throughout the article, but it gives the eye a place to travel and distinguishes the different informational sections.

3) Images

Grab any print magazine or newspaper and you'll see that they generally have at least one image (especially on the front page of the newspaper).  If you can find an image to match your content, stick it on there.  Just make sure you aren't using copyrighted material or you could get yourself into trouble.

Experiment with different image placement throughout your article.  Try putting it left, right, and center, and at the top, middle, and bottom of your articles.  Blogger allows you to put captions on images you use, so you can give credit where it's due, or you can put special information under the image.

Images are eye candy that users like to see, especially if it's a useful visual aid to your article, but they also help break up text so that people don't come to your post and just see tons and tons of text.  That can look daunting to readers, but if there's an image here or there to break it up, it looks more reader friendly.

Just be careful not to over-do it.  You don't want too many images unless it's necessary, and you don't want images that have absolutely nothing to do with the article.  It's also ok to post some article without images, but longer articles especially should have one.

4) Videos

We live in a day and age where just about anything can be found on YouTube.  If you're making a website about cats, then grab some funny cat videos and embed them into your post.  Like an image this will help break up text, and it also gives readers a reason to stay on your page longer.  Just be sure that the videos you embed have something to do with the post as well.

Check out our post HERE about how to post YouTube videos into your blog.

Average readers will spend between one and two minutes on your page before moving off to another site.  Some will stay longer, some will be there for only a few seconds to assess whether or not this is where they want to get their information.  An embedded video in your post will keep the reader there that much longer.

As with images and other devices, be careful not to overuse this feature in a post.  Not every post has to have an image or video, but it's nice to have a few here and there.  It gives your posts and website some sparkle and it gives your readers some eye-candy to look at!

Be sure to check out our posts about what to avoid in blogs, as well as our other great tutorials!

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Money From Micro-Blogs 402 - Don'ts

Now that you know what a micro-blog is and how it can be used to make money, perhaps you've decided you'd like to try your hand at it.  Let's go over some things you should avoid while micro-blogging then.  You may notice many of these things also apply to regular blogs... that's because it's good information.

1) Too Little Content

Avoid starting a blog that you don't plan on putting much content on.  Example: don't start a blog about cars and then only upload 10 posts.  This blog will sit stagnant and never make a dime... and if it does make a dime, it probably won't make anything after that.  Starting a blog with only a few posts and never working on it again is just time wasted that you could have spent updating or blogging on a larger blog.

2) Topics You Don't Know About

Why on earth would you start a blog about something you know nothing about?  I don't know, but some people do.  They probably think along the lines of, "Oh... finance is a hot topic right now, so I'll start a blog about it and make some money!"  Wrong.  How can you write any content if you don't know much about it?  You also don't want to give misleading information.  If you're going to blog, you need accurate, trustworthy information so that your guests will come back, or send their friends.

3) Starting Something You Don't Care About

This goes right along with points one and two.  You may know quite a lot about finance, but aren't passionate about it.  Why write about it then?  It's guaranteed that if you don't at least care about the topic a little, then you'll end up abandoning the blog at some point down the road (waste of your time at that point), or your content will turn out flat and uninteresting, which will leave your blog stagnant with no returning visitors (also a waste of your time).  If you're going to take the time to do it in the first place, then write about what you know, and love.

4) Avoid over-Advertising

Have you ever seen a blog or website where there was actually more advertising than there was actual content?  Avoid bombarding your readers with advertising or they won't stay long, and won't come back.  They're there for actual content, not ads.  Ads are meant to be unobtrusive, and are meant to compliment your site, rather than be the entirety of your site.


5) Avoid grammar, punctuation, and spelling mistakes.

6) Avoid Keyword Overload

I've come across blogs online before that are nothing more than a post or a page full of a bunch of keywords with no actual content.  Not only does this go against Adsense policy, but any visitors you may have will come in, see that there's nothing there for them to read but a list of words that make no sense, and then leave.  They won't click on any of your ads, and they won't send any of their friends.  Odds are you're likely to get reported, and your blogger and adsense accounts suspended.

7) Avoid Plagiarism

This is the big NO-NO in blogging, period.  If you plagiarize you can get hit with lawsuits, as well as get any accounts you may have with blogger or adsense terminated permanently.  Don't do it!  What is plagiarizing?  Plagiarizing is using someone else's  content without their express permission and without giving them credit.  It would be wise to research how to give someone credit online if you plan on using a quote or something from their works at all.

8) Don't Spam

As always, don't spam the web advertising your blog.  This means you don't want to go to forums and just spam your url all over the place.  The same goes for facebook, the e-mail, or any other place you can think of.

9) Don't ask visitors to visit your ads or 'sponsors'.

This is a big no-no and your adsense account will likely be suspended if you do this because this is a violation of policy.  Other affiliate programs may have different policies that allow you to ask them that, but if adsense finds it on your page and have adsense enabled, you risk losing your account.

While there are many more things that you may learn that will hinder your efforts in making money or running micro-blogs, these are some of the bigger ones that I hope you will avoid.

Check out our other tutorials by clicking the category tabs at the top of the page!

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Posting 201 - Scheduling

You've learned the basics of blogging, and you've posted quite a bit in order to build up your blog and site traffic (every day in fact, or every other day).  But what happens when you're going to be on vacation or away from a computer for days on end?  Not to worry, because you can write your posts ahead of time and set them to publish while you're away!

1) Write your post as you normally would.

2) Label it as you normally would.

3) Click 'Post Options' just below the 'Labels' field.

4) Click 'Scheduled At' rather than 'Automatic'.

5) Now you can choose a date and time.  Let's say you're going to be away tomorrow but you want your post to publish tomorrow.  So just set the date one day ahead. 

6) Click 'Publish Post' as normal.  Viola!  Your readers won't ever know you've been away unless you tell them you have!  (Note: After scheduling a post, when you click 'Publish Post' you won't be able to see the post until it publishes at the date and time you specified).

If you're going to be away for 10 days, go ahead and take the time to write the ten posts ahead of time and set them to post one a day, or post multiple posts a day.  It's all up to you!

Check out our other great tutorials by clicking the category tabs at the top!

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Starting A Blog 101 - Part Two Signing Up

Check out this video for a basic demo of how to sign up for Blogger and get your blog started!

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Getting Traffic 101 - Ping-o-matic

That's right, you heard me.  The Ping-o-matic.  This website 'pings' the big search engines for you so that you don't have to go around to them all and tell them you have new content on your website.  It's as easy as putting in your website name, url, and then checking all of the boxes (yes, check them ALL), and then clicking 'Send Pings.'

Warning: Do not spam the ping-o-matic.  It won't help you climb the search engine ranks, but it will possibly get your site banned from the search engines.

Only use the ping-o-matic when you have added a new post, and even then you don't want to use it too many times in one day or the search engines will think you're spamming them.

1) Post your new post on your site.

2) Go to the Ping-o-matic (I keep it bookmarked so it's easy to get to).

3) Put in your info, check all the boxes, and click 'Send Pings.'

Done.  Easy way to get some traffic moving to your site.  The more content you write, the more times you get to go ping the search engines and the more traffic you'll get.

You might ask why they give you this free service.  It's so that they can play with all the data they get from doing it.  Good for us, and good for them!

To learn more about blogging, getting traffic, or writing great content, check out our other articles!

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Starting A Blog 105 - Posting

Once your blog is set up, you can begin posting articles on it and build up your content (see the section on this site titled 'Build Your Blog.'  In this post we will just be covering the basics of the Posting editor and how to use it.

The following is an image from Google images that shows the posting editor in use on a blog.

As you can see you access it from logging into your blogger dashboard, and clicking 'Posting' or 'New Post'.

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Starting A Blog 104 - Template Designer

Setting up the basic blog and blog settings can be a bore.  Here's where we start to get into the fun part, or at least I think so.

In this post we're going to discuss the basic way that your blog looks.  We'll get into layout in a later post.

1) Log into your blogger dashboard if you're not already logged in.  Click your blog.  Look in the top right hand corner of your blog.  There should be a link that says, "Design".  Click on it.  Now you're in your blog design area.

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Starting A Blog 103 - Basic Settings

We've set up the blog, we've set up the comments.  Let's just take care of a few of the other basic settings before we start posting.

1) Log into your blogger dashboard.  Click settings next to your blog title.  Select 'Basic' if it's not already selected.

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Starting A Blog 102 - Comments

If you're writing a blog on a controversial issue, perhaps you don't want people to be able to comment on your blog posts.  But, if you're aiming to make money from your blog with advertisements (as we'll go into in another post), then you will probably want to pick a less controversial topic, and enable comments on your blog.

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Starting A Blog 101

So you've decided to start a blog, maybe to make money, maybe for your own personal uses whatever those may be.  I'm here to take you through the basics in this post of getting a basic blog up and running.  We'll cover more in depth topics in later posts.

1) The first thing you need to do is assess your skill level. 

Are you a beginner, or have you done this before and know a lot about html and other website design?  If you're a beginner or just want an easy to use blog, then use blogger.com (this blog is made with blogger).  

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Starting A Blog For Profit

So you've decided to start a blog for profit.  Maybe you're new to blogging, and this will be your first blog, or maybe you're a seasoned veteran and have just decided to see if you can make some money off of your hobby.  Either way, you've come to the right place.

Blogging for profit breaks down into these main components, each of which we will be going more in depth into in other blog posts.

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